Target Values: Smaller is Better, Larger is Better, Nominal is Best. Quality characteristics used to identify target values in our processes. There are lots of types, but these 3 are the most common.
Target Values: Smaller is Better
- Will always have some upper specification limit.
- The late departure times from the airport. (Target is zero, they’d expect some variation, and there would be an upper level of acceptability – determined by Voice of Customer.)
- Ambulance response times
- Waste generated
- Non-conforming items
- Rejected parts
Target Values: Larger is Better
- Will always have some lower specification limit.
- Test scores (target is 100% – or at least pass rating ;’) )
- Amount of free time
- Old school Nintendo game cartridge breaking force. If that wafer broke, you were out of a game! Larger is better!
- Net Promoter Scores
- Pressure needed to explode a tire.
- Cell phone battery life
Target Values: Nominal is Best
- Phone associates: too little time and they are missing things, too much time and they are not being efficient enough.
- Goldilocks: not too hot, not too cold, just right!
- Oil in the car: too much is a waste and causes smoke when hitting the engine (or explodes parts), too little and the engine locks and dies.