A tool used in problem identification and resolution by stacking all of the driving forces on one side and all of the restraining forces on the other side.
Driving Forces: Higher taxes, advertising campaigns by celebrities, court cases.
Restraining Forces: Peer pressure, billboard advertisements, habit.
How to Use a Force Field Analysis
- Determine the forces favoring the goal (Driving)
- Determine opposing forces (Restraining)
- Find ways to add to driving forces.
- Find ways to remove or lessen the restraining forces.